Romone Smith
Production Designer. Design systems, multi-format production and motion for national brands.
London, Ontario · Romone.design@gmail.com · linkedin.com/in/romonesmith
Summary
Production designer with 12 years in design and four years of agency experience shipping high-volume digital and print work for national Canadian brands including Rexall, Aviso Wealth, SoftMoc and Canon Canada.
Helped build the promotional design system for Canada's largest pharmacy chain, standardising 12+ ad formats with zero brand drift and 100% AODA compliance. Motion designer in After Effects and Premiere Pro, currently shipping animated client work.
Experience
Production Designer
Northern Commerce
May 2022 to June 2026
Production designer on national retail, pharmacy and finance accounts including Rexall, SoftMoc, Boathouse, Chatters, Aviso Wealth, Canon Canada, Toys"R"Us Canada, Heart and Stroke Foundation and WSIB.
Helped build Rexall's promotional design system as part of a three-designer team, standardising 12+ ad formats with reusable components and eliminating brand drift across hundreds of monthly assets over four years.
Achieved 100% AODA and WCAG 2.1 compliance across digital touchpoints by building accessibility standards directly into shared components.
Delivered 160+ assets, including full video production, for Manitobah Mukluks' Q4 holiday campaign on an always-on retail calendar.
Shipped production-ready assets monthly for 30+ brands across web, email, paid social, PMAX and display.
Freelance Designer
Romone Designs
May 2017 to Present
Brand, web, motion and digital design for clients across insurance, beauty, finance, education and retail. Currently delivering animated motion graphics for an agency client. Top Rated freelancer on Upwork with 100% client satisfaction.
Graphic Designer & Digital Marketer
Hyde Park BIA
Oct 2021 to Apr 2022
Designed newsletters, event materials and social content. Managed production workflows across channels and reported digital marketing performance to the Board of Directors.
Senior Graphic Designer
Vistaprint
Dec 2014 to Dec 2018
Created brand guides, packaging, POS displays, web banners, landing page mockups and e-communications for consumer, distributor and retail audiences.
Design Consultant
Cimpress, Jamaica
Dec 2013 to Dec 2014
Produced 10+ catalogue pages daily and prepared product imagery and graphics for web.
Skills & Tools
Design and motion: Figma, Adobe InDesign, Photoshop, Illustrator, After Effects, Premiere Pro.
Production: Design systems, template-based production, multi-format asset creation, motion graphics and video editing, email design, data visualisation and chart design, presentations, report design.
Accessibility and platforms: WCAG 2.1, AODA, accessible information design. Klaviyo, Salesforce, WordPress, Shopify, basic HTML and CSS.
Education & Recognition
Advanced Diploma, Graphic Design. Fanshawe College, 2021. Graduated with distinction, 4.17 GPA, Dean's Honour Roll every semester.
Associate's Degree, Architecture. University of the West Indies, Mona, Western Jamaica Campus, 2012.
Google UX Design Certificate, in progress. Google and Coursera, 2026. Coursework in UX foundations, wireframing and low-fidelity prototyping.
Adobe Creative Insider Ambassador, 2019. Top Rated Freelancer on Upwork, 2018 to present.