About Romone
Production Designer.
12 Years In.
Based in London, Ontario. Twelve years in design, the most recent four at a digital agency designing at scale for national retail and finance brands including Rexall and Aviso Wealth. I build production systems that survive contact with a real campaign calendar, and I animate the work that runs inside them.
I came up in high-volume production design, the kind that goes live to millions with no room to break. It taught me to work fast without cutting corners, to think in systems instead of one-offs, and to design for access, not just polish. On Rexall I was one of three designers holding the promotional design system together across hundreds of assets a month. That rigor is the whole job.
What I Do
Production, brand, and motion. These overlap constantly in real work, so I stay fluent across all three instead of siloing them. That range is why I can take a campaign from concept to every format it ships in, static and animated.
Brand & Campaign Design
Brand systems and campaign work built to scale across formats. At Northern Commerce I kept retail and national design systems coherent across hundreds of assets per quarter.
Motion & Video
Motion graphics and animated social for performance campaigns, built in After Effects and adapted across the same format range as the static work, so a concept moves consistently everywhere it runs.
Design Systems
Design systems built for production: shared libraries, defined states, and reusable components. I am extending that into UX through the Google UX Design Certificate.
My Process
The same four steps whether it is one ad or a five-month retail calendar. What changes is how much weight the system has to carry.
01
Understand the Brief
What the work has to do, who it is for, and where it ships. On Rexall that meant sizing type and contrast for 14pt on a basic Android browser before designing for a retina display, because that was the harder case.
02
Build the System
Define the rules once. On Pulp & Press the offer was a separate layer from the design, so the number, the promo code and the legal line were the only things that moved between a 15% run and a 30% run. The next promo took an afternoon instead of a week.
03
Produce at Scale
Every format the campaign needs, at the same standard. Aviso ran one master concept across 1x1, 4x5, 9x16 and 16x9 in static and animated with no redesign per format. Manitobah ran eight campaigns and 160+ assets across five months without a missed handoff.
04
Deliver
Clean, documented, findable. Accessibility standards built into the components rather than checked at the end, and file names a stranger can navigate eight months later.