About Romone
Senior Production Designer.
12 Years In.
Based in London, Ontario. Twelve years in design, the most recent four at a digital agency designing at scale for national retail and finance brands including Rexall and Aviso Wealth. I build production systems that survive contact with a real campaign calendar, and I have the UX training to know why they work.
I came up in high-volume production design, the kind that goes live to millions with no room to break. It taught me to work fast without cutting corners, to think in systems instead of one-offs, and to design for access, not just polish. On Rexall I held a design system together across multiple campaigns and hundreds of assets. That rigor is the whole job.
What I Do
Graphic design, motion, and UX. These overlap constantly in real work, so I stay fluent across all three instead of siloing them. That range is deliberate: it is why I can take a campaign from concept to every format it ships in.
Brand & Campaign Design
Brand systems and campaign work built to scale across formats. At Northern Commerce I kept retail and national design systems coherent across hundreds of assets per quarter.
Motion & Video
Motion graphics and animated social for performance campaigns, built in After Effects and adapted across the same format range as the static work, so a concept moves consistently everywhere it runs.
Design Systems & UX
Design systems built for production: shared libraries, defined states, and reusable components. I am extending that into UX through the Google UX Design Certificate.
My Process
Every project starts with a question. I do not open Figma until I understand the problem.
01
Understand the Brief
I start with what the work has to do: the audience, the constraint, and where it ships, before a single frame gets designed.
02
Build the System
I define the rules once, the grid, the type, the variants, so the tenth asset is as considered as the first.
03
Produce at Scale
High-fidelity across every format the campaign needs, refined against real feedback and real placements.
04
Deliver
Clean, well-documented final assets, built to a standard that respects both the user and the people shipping it.