About Romone
Production Designer. Systems Thinker. Designing for UX.
Based in London, Ontario. Over a decade in design, the last four at a digital agency designing at scale for national retail and finance brands including Rexall and Aviso Wealth. Built for production, designing for UX.
I came up in high-volume production design, the kind that goes live to millions with no room to break. It taught me to work fast without cutting corners, to think in systems instead of one-offs, and to design for access, not just polish. On Rexall I held a design system together across multiple campaigns and hundreds of assets, cutting turnaround from a month to one or two weeks. That same rigor is what I bring to UX.
My Mission
Good design is not about making things pretty. It is about finding exactly what frustrates people and removing it. I have done that at a production level for years, keeping brands coherent across hundreds of assets without quality slipping. UX runs on the same instinct, and it is where my work is heading.
What I Do
Graphic design, motion, and UX. These overlap constantly in real work, so I stay fluent across all three instead of siloing them. That range is deliberate: it makes my UX sharper, not thinner.
Graphic & Brand Design
Brand systems and campaign work built to scale across formats. At Northern I keep retail and national design systems coherent across hundreds of assets per quarter.
Motion & Animation
Motion graphics and animated social for performance campaigns in After Effects.
UX & Product Design
User research, wireframing, prototyping, usability testing, and interaction design. See my Manitobah Mukluks and Aviso case studies for it in practice. Backed by the Google UX Design Certificate.
My Process
Every project starts with a question. I do not open Figma until I understand the problem.
01
Understand the Problem
I start with the user: who they are, what is frustrating them, and why it matters, before a single frame gets designed.
02
Define & Ideate
With a clear problem statement, I explore solutions through wireframes and low-fidelity concepts, prioritizing function before form.
03
Design & Refine
I build out high-fidelity designs, then test and iterate on real feedback until the experience feels intuitive and intentional.
04
Deliver
Clean, well-documented final assets, built to a standard that respects both the user and the people shipping it.
Selected Work