Design · Systems · UX
4+ years building at scale for national brands. Now bringing that same thinking to fintech and healthtech.
Rexall, Design System & Production
Built and maintained the production design system for Canada's largest pharmacy chain, keeping weekly promotional creative consistent across web, email, flyer, and in-store.
Ad formats standardized
12+
Brand drift over 4 years
Zero
Rexall, Design System & Production
Built and maintained the production design system for Canada's largest pharmacy chain, keeping weekly promotional creative consistent across web, email, flyer, and in-store.
Ad formats standardized
12+
Brand drift over 4 years
Zero
Aviso Wealth, Performance Creative
Performance creative for a Canadian credit union wealth platform, two brands running on one system with monthly data-driven iteration.
2 brands
One Sys.
Formats per concept
4
Aviso Wealth, Performance Creative
Performance creative for a Canadian credit union wealth platform, two brands running on one system with monthly data-driven iteration.
2 brands
One Sys.
Formats
4
Aviso Wealth, Performance Creative
Performance creative for a Canadian credit union wealth platform, two brands running on one system with monthly data-driven iteration.
2 brands
One Sys.
Formats per concept
4
Manitobah Mukluks, Peak Season Campaign
Five months of always-on campaign creative across a full Q4 retail calendar for Canada's iconic Indigenous-owned footwear brand.
Assets produced
160+
Video production
100%
Manitobah Mukluks, Peak Season Campaign
Five months of always-on campaign creative across a full Q4 retail calendar for Canada's iconic Indigenous-owned footwear brand.
Assets produced
160+
Video production
100%
Skills
Skills
Production Design
Design Systems
Graphic Design
Brand & Campaign Design
Motion & Video
Paid Social Creative
Figma
Framer
UX Design
Interaction Design
Premiere Pro
After Effects
Adobe Creative Suite
Vibe-Coding
+ More
Experience
Experience
Production / Graphic Designer
Production / Graphic Designer
Northern Commerce
Northern Commerce
May 2022 to Present
May 2022 to Present
Digital Marketer
Digital Marketer
Hyde Park BIA
Hyde Park BIA
October 2021 to May 2022
October 2021 to May 2022
Advanced Design Diploma
Advanced Design Diploma
Fanshawe College
Fanshawe College
2019 to 2021
2019 to 2021
Senior Designer
Senior Designer
Vistaprint / Cimpress
Vistaprint / Cimpress
2013 to 2018
2013 to 2018
Founder
Founder
Bro Essentials
Bro Essentials
2021 to Present
2021 to Present
Frequently asked Questions
Frequently asked Questions
What is your design process?
I start with the system, not the surface. Whether it's a campaign or an interface, I map the constraints and the repeatable structure first, then design within it so the work stays consistent and ships fast. Four years of high-volume retail production taught me that structure is what lets quality scale.
What tools do you use?
Figma and Framer for design and build, the Adobe suite (Photoshop, Illustrator, After Effects, Premiere Pro) for production and motion, and Gamma for rapid visual decks,
How do you measure the success of your work?
On the brand side, consistency and speed at scale: keeping a brand coherent across hundreds of assets without slowing the calendar. As I move into UX, I'm building toward outcome metrics like task completion and engagement, and I'm learning to design research in from the start rather than bolt it on, which is the gap I name openly in my Rexall reflection.
What is your design process?
I start with the system, not the surface. Whether it's a campaign or an interface, I map the constraints and the repeatable structure first, then design within it so the work stays consistent and ships fast. Four years of high-volume retail production taught me that structure is what lets quality scale.
What tools do you use?
Figma and Framer for design and build, the Adobe suite (Photoshop, Illustrator, After Effects, Premiere Pro) for production and motion, and Gamma for rapid visual decks,
How do you measure the success of your work?
On the brand side, consistency and speed at scale: keeping a brand coherent across hundreds of assets without slowing the calendar. As I move into UX, I'm building toward outcome metrics like task completion and engagement, and I'm learning to design research in from the start rather than bolt it on, which is the gap I name openly in my Rexall reflection.
What is your design process?
I start with the system, not the surface. Whether it's a campaign or an interface, I map the constraints and the repeatable structure first, then design within it so the work stays consistent and ships fast. Four years of high-volume retail production taught me that structure is what lets quality scale.
What tools do you use?
Figma and Framer for design and build, the Adobe suite (Photoshop, Illustrator, After Effects, Premiere Pro) for production and motion, and Gamma for rapid visual decks,
How do you measure the success of your work?
On the brand side, consistency and speed at scale: keeping a brand coherent across hundreds of assets without slowing the calendar. As I move into UX, I'm building toward outcome metrics like task completion and engagement, and I'm learning to design research in from the start rather than bolt it on, which is the gap I name openly in my Rexall reflection.