Production · Brand · Motion
12 years of design. Four of them keeping national retail and finance brands consistent across every format, every week, at volume.
Selected clients
Selected clients
Helped build and maintain the production design system for Canada's largest pharmacy chain, keeping weekly promotional creative consistent across web, email, flyer, and in-store.
Rexall, Design System & Production
12+
Ad formats standardized
Brand drift over 4 years
Zero
Rexall, Design System & Production
Helped build and maintain the production design system for Canada's largest pharmacy chain, keeping weekly promotional creative consistent across web, email, flyer, and in-store.
Ad formats standardized
12+
Brand drift over 4 years
Zero
Aviso Wealth, Performance Creative
Performance creative for a Canadian credit union wealth platform, two brands running on one system across every placement in static and motion.
2 Brands
1 system
Formats per concept
Four
Aviso Wealth, Performance Creative
Performance creative for a Canadian credit union wealth platform, two brands running on one system across every placement in static and motion.
2 brands
1 system
Formats
Four
Aviso Wealth, Performance Creative
Performance creative for a Canadian credit union wealth platform, two brands running on one system across every placement in static and motion.
2 Brands
1 system
Formats per concept
Four
Manitobah Mukluks, Peak Season Campaign
Five months of always-on campaign creative across a full Q4 retail calendar for Canada's iconic Indigenous-owned footwear brand.
Assets produced
160+
Video in-house
100%
Manitobah Mukluks, Peak Season Campaign
Five months of always-on campaign creative across a full Q4 retail calendar for Canada's iconic Indigenous-owned footwear brand.
Assets produced
160+
Video in-house
100%
Pulp & Press, Two Markets on One System
Two years of performance creative for a DTC cold-pressed juice brand, running Canada and the US on separate offers from a single system.
Markets, one system
Two
Of the archive is video
Half
Skills
Skills
Production Design
Design Systems
Graphic Design
Brand & Campaign Design
Motion & Video
After Effects
Premiere Pro
Paid Social Creative
Figma
Adobe Creative Suite
Framer
+ More
Frequently asked Questions
Frequently asked Questions
What is your design process?
I start with the system, not the surface. Whether it's a campaign or an interface, I map the constraints and the repeatable structure first, then design within it so the work stays consistent and ships fast. Four years of high-volume retail production taught me that structure is what lets quality scale.
What tools do you use?
Figma and Framer for design and build, the Adobe suite (Photoshop, Illustrator, After Effects, Premiere Pro) for production and motion, and Gamma for rapid visual decks.
How do you measure the success of your work?
Consistency and speed at scale. Keeping a brand coherent across hundreds of assets a month without slowing the calendar, and holding accessibility compliance while doing it. On campaign work, whether the creative held across every format and placement without needing a rebuild. I'm also learning to design research in from the start rather than bolt it on, which is the habit I'm building through the Google UX Certificate.
What is your design process?
I start with the system, not the surface. Whether it's a campaign or an interface, I map the constraints and the repeatable structure first, then design within it so the work stays consistent and ships fast. Four years of high-volume retail production taught me that structure is what lets quality scale.
What tools do you use?
Figma and Framer for design and build, the Adobe suite (Photoshop, Illustrator, After Effects, Premiere Pro) for production and motion, and Gamma for rapid visual decks.
How do you measure the success of your work?
Consistency and speed at scale. Keeping a brand coherent across hundreds of assets a month without slowing the calendar, and holding accessibility compliance while doing it. On campaign work, whether the creative held across every format and placement without needing a rebuild. I'm also learning to design research in from the start rather than bolt it on, which is the habit I'm building through the Google UX Certificate.
What is your design process?
I start with the system, not the surface. Whether it's a campaign or an interface, I map the constraints and the repeatable structure first, then design within it so the work stays consistent and ships fast. Four years of high-volume retail production taught me that structure is what lets quality scale.
What tools do you use?
Figma and Framer for design and build, the Adobe suite (Photoshop, Illustrator, After Effects, Premiere Pro) for production and motion, and Gamma for rapid visual decks.
How do you measure the success of your work?
Consistency and speed at scale. Keeping a brand coherent across hundreds of assets a month without slowing the calendar, and holding accessibility compliance while doing it. On campaign work, whether the creative held across every format and placement without needing a rebuild. I'm also learning to design research in from the start rather than bolt it on, which is the habit I'm building through the Google UX Certificate.