What is brand identity and Logo?
Brand Identity
A mix of features used to represent a specific business or service is known as brand identity design. It can be anything your customer sees or uses while engaging with your business, including a logo, website, advertising, brochures, packaging, signage, illustration, social media, uniforms, vehicle liveries, mobile apps, business cards, storefronts, and even photographic style and fonts.
Although an initial brand identity design may not cover a wide range of applications, it should set the tone and build a visual system for future elements. For example, a logo, colour palette, typography, a brand pattern, and a graphic element/system with an example demonstrating how it can be applied to other brand collateral, such as business stationery or signage, may be included in an identity design project that establishes these design foundations.
All of this information is then compiled and described in a brand guidelines document (sometimes known as a style guide or a brand book). It guarantees that future users of the brand are on the same page and are aware of the proper fonts, colour palette, logo variations, and other details.
Logo Design
Your logo is the face of your company, and it’s generally the first thing people notice about it. It’s a visual representation of a sign, word-mark, logo, icon, or a mix of these that is used to identify a company or service. It doesn’t have to explain what your company does; instead, it should be easily identifiable.
That is the purpose of a logo, which is a graphic element used to identify your company. And, if carefully developed, it will appeal to your target market, convey the intended impression to this market, and be distinct enough to stand out among competitors.
My design process
